Shopping in Prague – From Souvenirs to High-End

Prague is a city of short distances, including when it comes to shopping. Souvenir shops, shopping malls, local designer boutiques, flagship stores of international luxury brands, vintage and second-hand shops, and flea markets are often just a few minutes apart on foot. The following overview shows the wide range of shopping options in the Czech capital, clearly structured and easy to combine.

The Most Popular Shopping Streets

This is where classic shopping takes place: a wide selection, central locations, ideal for a first overview or targeted purchases.

• Václavské náměstí (Wenceslas Square) - Wide range of fashion chains, shoe stores, souvenir shops, department stores and quick food options. Very central, busy and strongly tourist-oriented.
• Na Příkopě - One of the city’s most important shopping streets, featuring international brands, department stores and a slightly more upscale overall offer.
• Národní třída - A good mix of shopping, cafés and culture, ideal for combining retail therapy with a city stroll.

High-End and Luxury Streets

If you are interested in exclusive fashion, high-quality accessories and international luxury brands, you will find them concentrated in one of the city’s most elegant areas.

• Pařížská - Prague’s best-known luxury avenue, lined with flagship stores of top international brands, elegant boutiques and a refined atmosphere.

Shopping Centers

If you are looking for fashion, shoes, handbags, jewelry, perfume—simply everything from local to international products under one roof—Prague’s shopping malls are the obvious choice. They allow you to combine multiple purchases regardless of the weather and take breaks to eat or drink at the on-site restaurants and cafés.

• Palladium - One of the largest and most central shopping centers in the city, offering a very broad mix of brands, numerous restaurants and a location right next to the Old Town.
• Nový Smíchov - Modern mall with international brands, a cinema and a wide food selection. Popular with locals and well connected.
• OC Chodov - Very large shopping center on the outskirts of the city, with an extensive selection of fashion, electronics and dining options, ideal for longer shopping trips.
• Arkady Pankrác - Compact, modern shopping center focused on fashion and everyday shopping. Less touristy and pleasantly manageable.

Souvenirs & Gifts

Whether as a small keepsake for yourself or a gift to take home, Prague offers many items that are typically Czech or closely connected to the city. Around Old Town Square and the surrounding streets, near Charles Bridge, and along Wenceslas Square, souvenir shops often line up side by side with particularly large selections.

These are the 15 most popular items:

• Bohemian garnet jewelry – Pieces featuring red garnet, a gemstone typical of Bohemia, commonly used in rings, necklaces and earrings.
• Bohemian glass and crystal – From traditionally cut glass to modern design objects, often of high quality and internationally known.
• Czech porcelain with traditional or contemporary patterns, including cups, plates and decorative pieces.
• Replicas of the Infant Jesus of Prague, one of the city’s most famous religious figures.
• Handcrafted marionettes and dolls made of wood or other materials, reflecting the country’s long puppet-theater tradition.
• Wooden toys – Classic handcrafted wooden toys, popular as gifts for children or decorative souvenirs.
• The Little Mole (Krtek) – A cult character in the Czech Republic, especially popular with children.
• Posters, graphics and art prints by well-known Czech artists such as Alfons Mucha.
• Reproductions of original photographs and books related to Franz Kafka.
• Herbal liqueurs such as Becherovka and strong spirits like absinthe, part of Czech cultural heritage.
• Beer cosmetics such as shower gel, shampoo or soap, combining humor with wellness.
• Sweets such as wafer rolls or Karlovy Vary spa wafers.
• CDs or DVDs featuring Czech classical composers such as Antonín Dvořák.
• Literature with cultural ties to the country, including works by Jaroslav Hašek.
• T-shirts, magnets, postcards or small miniatures of famous landmarks.

Creative Neighborhoods

Away from the main shopping streets, small boutiques, concept stores, local labels and numerous vintage and second-hand shops shape the scene. These neighborhoods focus on individual shopping, unique items and creative concepts far from mass-produced goods.

• Vinohrady - Quiet, stylish district with many small boutiques, fashion and design stores, as well as a strong selection of vintage and second-hand shops. Ideal for relaxed browsing away from tourist crowds.
• Karlín - Modern, creatively driven district with young labels, concept stores and contemporary design, often combined with cafés and galleries, plus selected vintage and second-hand shops.
• Holešovice - Former industrial area turned urban neighborhood with an alternative scene, studios, design shops and small experimental brands, along with vintage and second-hand stores.

Flea Markets & Second-Hand Finds

If you enjoy browsing for unique pieces, vintage objects, or the occasional bargain, Prague offers a relaxed alternative to classic shopping in Prague.

• Kolbenova Flea Market - One of the city’s largest flea markets, with a wide range from second-hand clothing to household goods at weekends.
• Náplavka - Seasonal flea markets along the river, relaxed browsing in a special atmosphere, often combined with Street Food and drink stands.

Planned or spontaneous, shopping in Prague blends naturally into the day and quickly turns into a relaxed city walk, where discovering, browsing and enjoying come together effortlessly.